Is Content Creation Right for Your Hawaii Wedding? Watch this Candid Chat with Iniki Leialoha!
Nate Burgoyne (Host): Aloha, welcome to The Super Fresh Hawaii Wedding Podcast! My name is Nate Burgoyne. Thanks for joining us again. I’m super lucky today to have Iniki Leialoha, who is the founder of Leialoha Socials. Glad to have you with us here, Iniki.
Iniki Leialoha (Guest): Hello, hello, it’s Frobaby! I love that I’m on your podcast, and I’m super excited to talk about what I do and answer any questions you have.
Nate Burgoyne (Host): Iniki is a content creator, and this is something that has really gained traction in the last couple of years. I’m super excited to have her here to open the doors and share with us what this is all about, where it came from, who it’s for, and to learn more about her business and what she’s doing for couples getting married in Hawaii.
I see you guys at events all the time, so I know you’re busy. This isn’t just a random side hustle—you’re professionals at what you do. Why don’t you start by sharing a little about who you are and how this all started?
Iniki Leialoha (Guest): Yeah, of course! It’s been almost two years now since I became a wedding content creator, and it has been such a blast. There have been ups and downs as a new business owner, especially in an industry that didn’t initially accept what we were doing. But now, it’s thriving!
My story is a little different than a lot of other wedding content creators. I was previously married, and I love photos, videos, and instant gratification. On my wedding day, I was taking my own photos and videos throughout—from getting ready to the very end. It was crazy how many wedding photos and videos I captured just on my phone!
I realized that if I wanted to relive my wedding day through my own content, other people probably did too. That’s how Leialoha Socials started in 2023. Here in Hawaii, we’re a little behind on trends, so when I started, people saw content creation as just for TikTok or social media trends. But now, couples realize the value of reliving their wedding day through raw, behind-the-scenes footage.
I get messages from brides saying, “I’ve been looking at my wedding content all week, and my wedding was a year ago!” It’s a really cool concept, and now I have a team, and we’re busier than ever.
Nate Burgoyne (Host): For someone who has no idea what wedding content creation is, correct me if I’m wrong—what I’m observing is that you or one of your team members show up and capture off-the-cuff footage using your phones on behalf of the couple. Is that the boiled-down version?
Iniki Leialoha (Guest): Yeah, exactly! Everything is captured on a phone, whether it’s an iPhone or an Android. I use the latest iPhones to capture all the raw, behind-the-scenes moments from getting ready to the end of the night, if that’s what a client wants.
We capture moments they might miss—like guest interactions during cocktail hour while they’re off taking sunset photos. It’s a unique perspective that makes it feel like their best friend captured everything for them. The next day, they get to relive all those moments instantly.
Nate Burgoyne (Host): I love that! As a DJ, I see so many genuine moments that aren’t captured in the traditional wedding footage—candid interactions, little side moments, and dance floor fun. That’s where you come in, right?
Iniki Leialoha (Guest): Exactly! We work hand-in-hand with photographers and videographers to make sure every little detail is covered. Sometimes couples request special moments—like a grandparent’s speech or a wild dance with their dad—that they aren’t sure the videographer will include. That’s where we step in to make sure they have those memories.
Nate Burgoyne (Host): Now, let’s talk about videographers. Couples might be wondering—do they hire a videographer or a content creator? Do they need both? How should they navigate that decision?
Iniki Leialoha (Guest): That’s a great question. Some couples compare the two, but I think they serve completely different purposes. A wedding videographer provides a polished, cinematic film, while content creation captures real, raw moments instantly.
If you can, get both! They complement each other. As someone who’s been married, I had a photographer and videographer, but I wish I had a content creator, too. Videographers can’t capture everything, so content creators fill in the gaps.
Nate Burgoyne (Host): That makes total sense. It’s like having both formal, posed photos and candid snapshots—you want both for different reasons. Now, for couples looking for a content creator, what makes Leialoha Socials unique?
Iniki Leialoha (Guest): We focus on high-quality, elevated content with a personal touch. We also showcase the best places to go, things to do, and amazing vendors—like Frobaby Productions!
Many new content creators are popping up, but we’ve been doing this longer, and we put real passion into what we do. We capture emotions, laughter, and everything in between.
Nate Burgoyne (Host): Love that! Before we wrap up, do you have any final advice for couples planning their wedding?
Iniki Leialoha (Guest): Yes! First, don’t stress too much—it goes by fast. Enjoy every moment. Second, having a great coordinator or planner is key. And lastly, live in the moment! Take it all in and enjoy your day.
Nate Burgoyne (Host): Such great advice! Where can people find you?
Iniki Leialoha (Guest): You can find us on Instagram and TikTok at @leialohasocials. Our website is leialohasocials.com, where you can send an inquiry and learn more.
Nate Burgoyne (Host): Awesome! Thanks so much, Iniki. This was an amazing conversation!
Iniki Leialoha (Guest): Thanks for having me—it was so much fun!
Nate Burgoyne (Host): That’s it for today’s episode of The Super Fresh Hawaii Wedding Podcast! Be sure to check out leialohasocials.com and visit us at superfreshpodcast.com. We’re on YouTube, Spotify, and more. Thanks for tuning in—catch you in the next episode!